“Here’s to China” Johnnie Walker TV ad
When the director said “We need to see a Caucasian more prominently,” that was my ticket to stardom. Don’t blink near the end.
Filmed on a frigid December evening on the outdoor deck at Attica on the Bund.
03.13.2007, 9:04 PM · Television, Video · Comments (2)
Instant replay?
China’s latest crackdown on DVD pirates looks familiar—and fake
This story originally appeared in the October 9, 2006 edition of Business China, published by The Economist. Download a PDF version of this story here.
by DAN WASHBURN
In September when six major international studios joined forces to launch court proceedings against two Beijing retailers accused of selling pirated versions of their films, some observers said the move signified a forceful shift in Hollywood’s intellectual-property-rights (IPR) campaign in China. But the legal action was not a first—the Motion Picture Association (MPA) says in 2002 and 2003 it initiated ten such civil cases in China, all of which were settled or ruled in favour of the plaintiffs. It was clearly, though, the studios’ way of testing China’s renewed pledge that improvements have been made to protect intellectual property. Earlier in September Wen Jiabao, the Chinese premier, was quoted as saying, “China’s IPR protection efforts will carry the full force of steel, and it will definitely not be something that is soft as bean curd.” However, Hollywood is not convinced and is “calling the Chinese government’s bluff”, says one analyst.
03.13.2007, 5:25 PM · Stories