Simple Sells
NOTE: Versions of this story appeared in the South China Morning Post (subscription only) and that’s Shanghai magazine.
by DAN WASHBURN
Who says the Chinese don’t have a taste for cheese? Turn on a television here and you’ll likely see dancing chopsticks, singing office workers and plenty of pretty people cavorting through tall fields of grass under an unusually bright blue sky. To a Westerner, Chinese advertisements — not to mention many of the shows that take up space between them — seem rather, well, cheesy. It’s as if we’ve seen it all before. And, in many cases, we have.
01.01.2003, 1:09 AM · Stories